FOOD-CONTACT CAMPAIGNs
Two landing pages and two email campaigns built to generate sales leads for PureFive, PureCycle’s recycled polypropylene resin. The goal: show plastics manufacturers that PureFive is ideal for food-contact products, proven by Cleveland Kitchen pickle containers and SnapPack.
PROBLEM
Plastics manufacturers had heard that recycled plastic couldn’t touch food, couldn’t scale, and couldn’t perform. PureCycle needed proof, and it needed leads. The pages had to turn real products on real shelves into a reason to start a conversation.
SOLUTION
Two pages, one system, one goal: leads. Cleveland Kitchen is the proof page. It names the myths, flips them, and shows PureFive in pickle containers on the shelf. SnapPack is the follow-up for manufacturers ready to buy: the product first, key numbers up front, FAQ answers, and one clear button to talk to PureCycle. Each email sends readers to its page with the same look and voice.
Landing pages
Emails
Social Media
Landing Page Prototype