PUREFIVE BRANDING LAUNCH
PureFive is the brand name for PureCycle's recycled polypropylene pellets. From this line two products came to be: PureFive Ultra and PureFive Choice.
PROBLEM
With the need to differentiate its pellet grades to customers in an easy and digestible way. PureCycle came up with two pellet product lines: Ultra & Choice. The branding of these products needed to be recognizable and easily identifiable, with both adopting Purecycle's branding but also differentiating themselves as stand alone products.
SOLUTION
PureFive Ultra adopted one of the brands main blue colors to represent its premium quality while Choice adopted a secondary brand color. The motif of the circularity arrows were also introduced with these two logos to communicate that brands can achieve true circularity with PureCycle.
