RECYCLING IN SPORT
Joint campaigns between the PureCycle and Churchill Container to promote plastic recycling in major sport events to then produce souvenir cups made of recycled PP plastic. The campaigns included promotional materials to advertise the cups, videos for stadium stands, and a case studies
Cleveland Browns
The First campaign was in collaboration with the Cleveland Browns including social media, stadium ads, and a wrap up case study.
College Football Playoffs
The follow up campaign was in collaboration with the 2026 College Football Playoffs and 4Ocean. Promoting the use of recovered plastic from large bodies of water to make the souvenir cups sold at the event.
